Culture Smulture Hot Air or Value Added

The topic of corporate culture is being dissected everywhere you turn. But what is culture? Who you speak to depends on the definition you will receive. Which definition is the correct one? How do you hire and how do you manage to the culture? Harvard Business Review...

What Would Your Customers Say About the Relationship?

RELATIONSHIP MARKETING While relationship marketing concerns all of the stakeholders of an organization, including customers, suppliers, investors, and employees, the primary focus of relationship marketing is customers. Relationship management is similar in concept...

Value, Values, Value Add

In my years of talking with small business owners and executives about the performance of their businesses, they are overwhelmingly focused of profit as their measure of success. This is understandable to a great degree, because so much of the public discourse...