SCALING YOUR BUSINESS

Michael A. Mobley Managing Partner, Impetus Solutions, LLC Entrepreneurs that successfully evolve from the start-up phase of their business should be proud.  Managing through the maze and barriers confronting start-ups is no small feat, and business owners and their...

B2B Marketing

Business-To-Business Marketing The foundation of business-to-business marketing, as with business-to-consumer marketing, is that customer retention produces more positive results for the firm than attracting new customers, and that customer retention is a function of...