The topic of corporate culture is being dissected everywhere you turn. But what is culture? Who you speak to depends on the definition you will receive. Which definition is the correct one? How do you hire and how do you manage to the culture?

Harvard Business Review May 2013 Michael Watkins shares and discusses responses when he asked the question,” What Is Organizational Culture? And Why Should We Care?” He got a plethora of responses such as:

“In large part, culture is a product of compensation.” — Alec Haverstick

“It over simplifies the situation in large organizations to assume there is only one culture… and it’s risky for new leaders to ignore the sub-cultures.” — Rolf Winkler

Lazlo Bock SRVP of People Operations at Google says, “People don’t stay for the money,” Bock said, noting that more than a third of Google’s first 100 employees are still working at the company despite making boatloads of money in its IPO.

Why is living a defined culture important? There are very few CEO’s who would sign on for a big initiative such as culture change without knowing there is a significant benefit in taking on such an initiative. What is the ROI and how do you measure success? If done in synch with goals, objectives and strategies, can it attract the best talent in your industry?

If your company is taking on this challenge in the near future, join Impetus Solutions on September 24th 7:30 at Skysong in Scottsdale Arizona to discuss these points and learn more on how to align the corporate culture for adding value to your company or organization. The link to register is below. See you there!