SCALING YOUR BUSINESS

Michael A. Mobley Managing Partner, Impetus Solutions, LLC Entrepreneurs that successfully evolve from the start-up phase of their business should be proud.  Managing through the maze and barriers confronting start-ups is no small feat, and business owners and their...

Pachyderm Predicament

Regardless of the industry, companies face the same types of challenges and roadblocks along the path of growth.  In this series we will discuss those issues and how to anticipate them and how to manage them. The People Who Got You Here are Not the Right People to...

Is it the Person or is it the Process?

Employees and business fail every day. How often does the employee or business owner do a post mortem on the cause of the failure? Or does it matter? How do we learn from the past? Having worked in both large and small businesses, I can say that business problems are...

Culture Smulture Hot Air or Value Added

The topic of corporate culture is being dissected everywhere you turn. But what is culture? Who you speak to depends on the definition you will receive. Which definition is the correct one? How do you hire and how do you manage to the culture? Harvard Business Review...

HR as a Business Partner

HR as a Business Partner I am told there was a time when human resources was called personnel. The personnel department processed payroll, administered benefits, interviewed candidates for jobs, and other administrative duties. Those types of functions are the...

B2B Marketing

Business-To-Business Marketing The foundation of business-to-business marketing, as with business-to-consumer marketing, is that customer retention produces more positive results for the firm than attracting new customers, and that customer retention is a function of...

What Would Your Customers Say About the Relationship?

RELATIONSHIP MARKETING While relationship marketing concerns all of the stakeholders of an organization, including customers, suppliers, investors, and employees, the primary focus of relationship marketing is customers. Relationship management is similar in concept...

Value, Values, Value Add

In my years of talking with small business owners and executives about the performance of their businesses, they are overwhelmingly focused of profit as their measure of success. This is understandable to a great degree, because so much of the public discourse...